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Jean Russo Gould

One method. Two audiences.

Most marketing fails for the same reason — whether it's a course or a campaign.

What you're offering, how it's built, and how it's sold are misaligned. I fix that using ALIGN™ — the same method behind a $1.7M certification launch and marketing operations for 15+ programs a month.

Track One

I'm building or selling a course

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Track Two

I run an org that needs marketing help

For Organizations →

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The Method

The ALIGN™ Method

Five checkpoints, applied wherever alignment is missing — a course, a campaign, or a whole marketing function.

A

Audience

L

Learning / Landscape

I

Instructional / Infrastructure Design

G

Go-to-Market Narrative

N

Growth System

Core Capabilities

Built to Convert, Not Just Launch

01

I've run the machine, not just advised on it — directing 14–17 multi-channel campaigns a month across a 15-person team.

02

I don't guess what converts. I've managed ROAS, CAC, CPL, and conversion rate across every campaign I've run.

03

AI is a workflow to me, not a buzzword — I've built and led AI-powered systems for content, segmentation, and testing.

04

I've done this under real pressure — a $1.7M certification launch, and marketing operations through a public health crisis.

About Jean

Years leading marketing at scale, now applied one engagement at a time.

From a $1.7M certification launch to marketing operations during a public health crisis — the throughline has always been alignment.

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