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Jean Russo Gould

For Course Creators

Your course isn't a content problem. It's an alignment problem.

Most course creators choose between great content or great marketing. I make sure your course is designed to do both — so it sells and delivers.

Using the ALIGN™ Method to align transformation, format, and marketing across the entire funnel.

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The Method, Applied

ALIGN™ for Courses

A

Audience

Who the course is really for — and what they already believe versus what they need to.

L

Learning Transformation

The specific before-and-after the course delivers — the promise worth paying for.

I

Instructional Design

Format, sequence, and structure — built for completion, not just enrollment.

G

Go-to-Market Narrative

Messaging aligned across opt-in, webinar, and sales page — one story, told consistently.

N

Growth System

AI-assisted testing and iteration that keeps improving conversion after launch, not just at it.

Core Capabilities

Built to Convert, Not Just Launch

01

I've run the machine, not just advised on it — directing 14–17 multi-channel campaigns a month for a 15-person team.

02

I don't guess what converts. I've measured ROAS, CAC, CPL, and conversion rate across every launch.

03

AI is a workflow, not a buzzword — I've built AI-powered content, segmentation, and testing systems that cut time-to-launch.

04

I've done this under real pressure — a $1.7M certification launch, the strongest in four years.

Working Together

Three Ways In

Entry Point

Course Positioning Intensive

Define the transformation, the audience, and the offer — and align it with your funnel. Fast, focused, high-impact.

from $3,000

Core Offer

Curriculum + Funnel Design

Course structure, delivery format, and a full messaging framework — from opt-in to sales page, built as one system.

from $10,000

Ongoing

Launch & Optimization Advisory

Ongoing review of assets, testing guidance, and AI-workflow integration through your launch and beyond.

retainer, from $3,000/mo