For Organizations & Nonprofits
I help organizations and nonprofits align their marketing strategy, team, and execution — using ALIGN™, the same method behind a 15-person team scaling 16–23 campaigns a month.
ALIGN™ in Action
A practical framework to drive revenue, membership growth, and stronger engagement.
See what happens when strategy, positioning, messaging, and execution finally work together. Five checkpoints, applied wherever alignment is missing — a course, a campaign, or a whole marketing function.
Click any letter to expand.
A
Audience
We clarify who you're really trying to reach and prioritize the groups that matter most to your growth. Many organizations try to speak to everyone at once, which makes it harder to connect with anyone. We bring focus to the audiences that drive revenue, participation, and long-term value, and align your approach to what they actually need right now.
Result: Stronger engagement, better conversion, and more valuable lifetime relationships.
L
Landscape Transformation
We define what success actually looks like so your team can align around it. Whether the goal is revenue growth, membership expansion, increased participation, or building trust, we make it clear, specific, and actionable so decisions and priorities become easier.
Result: Better alignment across teams and faster progress toward meaningful growth or organizational change.
I
Infrastructure Design
We make sure you have the right systems and structure in place to support your goals. That includes how your team works together, how campaigns are built, and how your tools and processes support execution.
Result: Greater efficiency, less friction, and the ability to scale what's working.
G
Growth System
We bring your messaging together so it feels consistent and clear across every touchpoint. When your story is aligned, it's easier for people to understand your value, trust your organization, and take action.
Result: Stronger connection, clearer positioning, alignment, and improved performance across all channels.
N
Numeric Optimization
We use data to guide decisions and improve results over time. Instead of tracking numbers without action, we focus on what's actually driving growth and make ongoing adjustments to strengthen performance.
Result: Increased revenue, retention, and smarter use of time and resources.
Who It's For
This is for organizations and businesses who already have product traction but aren't seeing the level of revenue or growth they expected.
You may be getting leads that don't convert, running campaigns that feel inconsistent, or sensing that your offer or messaging isn't landing the way it should.
What You Walk Away With
Typically delivered as a focused engagement over 1–2 weeks, followed by a working session where we walk through findings, recommendations, and next steps. You'll leave with a clear picture of what's working, what's not — and what to do next, without guesswork or overwhelm.
That includes a focused set of priorities designed to increase conversion, improve performance, and drive more revenue from your existing offers and efforts.
Core Capabilities
01
I've led through real institutional complexity — aligning messaging across government affairs, foundation, DEI, and PR teams during a system-wide public health crisis.
02
I scale teams, not just campaigns — directing a 15+ person cross-functional team of employees, agencies, and contractors.
03
AI adoption, led — not just implemented. I've introduced tools, trained teams, and evolved workflows as the change leader, not just the user.
04
Budgets and outcomes, both accounted for — forecasting and operational execution alongside brand strategy.
Working Together
Entry Point
Marketing Systems Audit
A clear-eyed read on what's misaligned across your team, tools, and messaging — and what to fix first.
Core Offer
Strategy & Alignment Engagement
A project-based engagement to rebuild strategy, campaign architecture, and team workflow as one aligned system.
Ongoing
Fractional Marketing Leadership
Sustained, senior-level marketing leadership — retained on the cadence your organization actually needs.
Scope and pricing are set per engagement — details on a call.