One Method, Two Customers
If you're not seeing the revenue or growth you know is possible, it's usually not a marketing problem — it's misalignment.
What you're offering, how it's built, and how it's sold aren't working together.
I fix that using ALIGN™ — the same method behind multiple $1M+ certification launches and marketing operations for 17+ programs a month — bringing your offer, positioning, and go-to-market into sync so you can increase conversions and scale revenue.
Built on 20+ years leading product marketing across higher education, online education, fintech, and healthcare — this is what works.
Track One
I'm building or selling a course
For Course Creators →
Track Two
I run an org that needs marketing help
For Organizations →
Prefer to talk first? Get in Touch · Download Résumé
The Method
Five checkpoints, applied wherever alignment is missing — a course, a campaign, or a whole marketing function.
A
Audience
L
Audience Landscape / Customer Journey
I
Product / Instructional / Infrastructure Design
G
Go-to-Market Strategy & Narrative
N
Revenue Growth System
Core Capabilities
01
I've run the machine as a transformational, values-driven leader overseeing the full performance engine — from positioning and messaging to creative and funnel strategy — while directing 16–23 multi-channel campaigns across a 15+ person team.
02
I don't guess what converts. I oversee the full performance engine behind your campaigns — optimizing the metrics that actually matter: conversion rates, CPLs, ROAS, CAC, and RPLs. The result? More efficient funnels, higher conversions, and scalable growth.
03
AI is a workflow to me, not a trend or buzzword — I've built and led AI-powered systems for content, segmentation, and testing, while successfully managing this change.
04
I've done this under real pressure — a $1.7M certification launch, the strongest in four years.
About Jean
From certification launches to marketing operations during a public health crisis — the throughline has always been alignment.
Read the Full Story →